Crypto.com Hires Kasim Zorlu Ahead of Its Overseas Expansion

The Hong Kong-based cryptocurrency platform has appointed Kasim Zorlu, an ex-Rovio Entertainment govt, as its head of development.

Zorlu is a advertising and marketing professional and has spent round 15 years within the trade on numerous marketing-related roles. His appointment got here at a time when Crypto.com is planning to increase its providers within the United States and Europe later this 12 months.

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Kasim Zorlu, SVP, Head of Growth

Commenting on his new position, Zorlu stated: “Having labored in a dynamic and aggressive trade like gaming, I’m keen to use my understanding of consumer habits of digital merchandise to optimize engagement, safe extra customers, and push the rising vary of Crypto.com’s merchandise.”

Gaming Industry Pioneer Transitioning to Crypto

He is becoming a member of the crypto fee platform from Rovio Entertainment the place he spent round three years in two management roles – vice chairman of efficiency advertising and marketing and director of efficiency advertising and marketing.

Prior to Rovio, he was the chief advertising and marketing officer at Gram Games for round a 12 months following his two-and-a-half-year time period at Bee Square Games, as seen on his Linkedin profile.

He was additionally the advertising and marketing and intelligence director at Peak Games for 2 years.

In complete, Zorlu spent 11 years of his careers at gaming corporations earlier than making a transition to crypto.

Zorlu began his profession in 2003 with Starcom and took over a job within the digital media. He additionally obtained a masters diploma in enterprise administration from HHL Leipzig Graduate School of Management.

“Over the previous few months, we’ve got constructed momentum by dramatically bettering our product providing, which resulted in additional than 400,000 cell app downloads and over 100,000 card reservations globally,” Kris Marszalek, co-founder and CEO of Crypto.com, stated. “Kasim joins us at a pivotal second to make use of his expertise and experience to scale our buyer acquisition efforts as we proceed our world card rollout. I’m thrilled to welcome him to the group and enthusiastic about what we are able to accomplish collectively.”

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David is the founder of DebtDefined.com. The firm originates business financing for companies of all size in the Canadian marketplace . Originations include business loans, term loans, asset based lines of credit, SR ED Tax credit financing , and receivable financing .

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